In Rome, near Campo dei Fiori, Roscioli is the historic deli shop and restaurant that has elevated the great classics of Roman gastronomy to pop icons.
The story: a family with a passion for good things
It all began in 1972 with the opening of the bakery on Via dei Chiavari. The Roscioli family had been bakers for generations, but the real turning point towards contemporary gastronomic legend came in 1992, when the family acquired the historic delicatessen on Via dei Giubbonari.
Ten years later, in 2002, under the visionary leadership of brothers Alessandro and Pierluigi, now joined by their sister Maria Elena, the shop evolved to include a kitchen, a pioneering development for the time. Thus was born the Salumeria con Cucina Roscioli, a concept that has redefined the way of dining in Rome.
Before the cooking…there is the raw material. (Roscioli Family)
The Cuisine: Product at the Center
Roscioli is not just a fine deli, but a true “museum” of Roman culinary culture.
In the shop, you’ll find over 350 types of cheese, 150 varieties of cured meats, 2,800 labels of wine collected over the years by sommelier Maurizio Paparello, and a rich selection of preserves, sauces, mustards, pickles, pastas, oils, and vinegars. Not only Italian products, but also refined offerings from abroad, such as English blue cheeses, French soft cheeses, Spanish cured meats, and Scottish salmon.
At the helm of the kitchen at Roscioli Ristorante Salumeria is chef Gabriele Giura, a faithful ambassador of Roman gastronomy. His offerings range from traditional first courses like carbonara and amatriciana, to second courses like meatballs and saltimbocca alla romana, to fresher dishes that change with the seasons.
Interior Design: The Orderly Anarchy of Flavor
Entering Salumeria Roscioli on Via dei Giubbonari is like immersing yourself in a visual “chaotic and warm harmony.” The space is a celebration of fullness, where every square inch is used to tell a story of flavor.
Here, you can choose to dine at the Bancone (at the counter), the beating heart of the restaurant, or in the Sala Ristorante at the back of the main room, or in the Sala Cantina (the wine cellar room) on the lower level, entirely excavated from the Roman subsoil, where guests are surrounded by walls entirely covered with a monumental wine collection.
Pop Art and Merchandise
On the walls of Roscioli, amidst specialties and historic bottles, touches of contemporary art and bold graphic design stand out, breaking with the classicism of traditional delicatessen shops and projecting them into a metropolitan and cosmopolitan dimension.
Another must-have is its iconic merchandise line, which includes Roscioli-branded T-shirts—a true status symbol for foodies around the world—as well as caps, canvas bags perfect for everyday shopping, and the famous Carbonara and Amatriciana Kits packaged in designer boxes ready to be gifted, transforming food shopping into a fully immersive aesthetic experience.
The Roscioli Locations in Rome
Besides Salumeria Roscioli, there are other key Roscioli locations in the heart of the historic center, all within a five-minute walk of each other:
Antico Forno Roscioli (Via dei Chiavari 34): where it all began, for pizza by the slice and freshly baked bread.
Salumeria con Cucina (Via dei Giubbonari 21): sit at the counter, surrounded by shelves of wine, ordering the legendary Carbonara.
Rimessa Roscioli (Via del Conservatorio 58): the most informal space, focused on sommelier-led tastings and pure conviviality.
Roscioli Caffè (Piazza Benedetto Cairoli 16): for breakfast, brunch, a light lunch, or an aperitivo.
The Secret
The Roscioli family’s history dates back a long time: a papal edict established a bakery on Via dei Chiavari that would sell bread at affordable prices to those with limited financial means, and the Vatican census dated August 17, 1824, confirms this.
Useful Info
Roscioli
Via dei Giubbonari 21
00186 Roma
Tel. +39 06 6875287
Cocktails: from €12
First courses: from €16
Second courses: from €18